Stuck on what to make next? Here are fifteen ideas we use with coaching clients. Pick one that fits your audience and the hours you have, try it for a few weeks, and keep notes on what happens.
Content ideas
- The honest comparison. Two or three options people actually choose between, with who each is for and who should skip it.
- “What I’d buy at three budgets.” Useful year-round and especially before the holidays.
- The setup walkthrough. A screen recording or hands-only video of the first hour with a product.
- The “is it worth it?” review. Lead with the trade-off, not the hype.
- The alternatives post. “Five alternatives to [popular tool]” helps people who already know what they don’t want.
- The mistake list. “Seven mistakes I made buying my first ___” is relatable and practical.
- The checklist or template. A free printable that naturally references the tools you recommend.
Distribution ideas
- Answer real questions in communities where self-promotion is allowed, linking only when it genuinely helps.
- Repurpose one piece four ways: article → short video → carousel → email.
- Start a tiny email list with one useful resource and a predictable send day. See affiliate email strategy.
- Update your top three posts before making new ones; refreshed content often outperforms new content.
- Build a resource page listing the tools you really use, with honest notes and a disclosure.
Seasonal and partnership ideas
- Plan for the holidays now. Use our Black Friday and Cyber Monday prep plans.
- Ask a program manager what content their audience finds most useful, and whether they offer creatives or exclusive codes.
- Pitch one brand with three original samples and a specific idea. Our brand deals guide shows how.
Want more? Browse the creative ideas guide and the inspiration lab.
Coaching notes and examples are educational. No earnings are promised or guaranteed.