Free tool · About 15 minutes

Find the need.
Score the idea.
Plan the buyer test.

Turn scattered customer questions into a product decision you can explain. Compare up to five ideas and download your next steps.

Your work stays on this page. Download before leaving or refreshing.

Five factors.
A clearer choice.

Urgency · Repetition · Spending · Buyer access · Delivery

Use 0 when evidence is missing. Scores rank your research; they do not predict sales.

Need evidence? Start with the research guide →

Describe one opportunity.

Who is the buyer?What are they trying to get done?What small product could help?

Search links use your buyer and task when you open them.

Search Reddit ↗Search YouTube ↗Search discussions ↗

Source links, one per lineWhat did people say, try or pay for?How many independent people describe this need?

Count people, not likes or repeated copies of the same post.

Score the evidence.

Problem urgency

0: unknown · 1: mild annoyance · 3: recurring lost time · 5: a documented cost or deadline

Independent repetition

0: no reports · 1: one person · 3: several independent people · 5: repeated across sources and dates

Spending evidence

0: unknown · 1: wants free help · 3: pays for a workaround · 5: paid commitment to your scoped offer

Access to buyers

0: unknown · 1: broad audience guess · 3: specific relevant venues · 5: an engaged, reachable audience and a permitted route

Ability to deliver

0: cannot assess · 1: major skills missing · 3: a small sample is feasible · 5: the workflow is tested and costs are understood

Make the buyer route specific.

Where will you reach the first five people?I checked the participation rules or have an appropriate, direct route to this audience.What price and scope will you test?Has anyone committed to pay for this offer?When will you review the results?

Your idea comparison.

Add your first scored idea, then compare another.

Download the evidence ledger Download the buyer map