A template that saves time.
Give someone an editable starting point and a worked example they can put to use.
Digital Product Launch Sprint · With Ashley Kays
Create a product your audience has a reason to buy.
You already understand an audience. Turn the questions behind your recommendations into an original toolkit, template or guide—and a focused plan to reach its first buyers.
For affiliate publishers, educators and creators ready to add a product of their own.
Research the needCreate something usefulFind a route to buyers
A product with a purpose
Start with the job
someone wants done.
A toolkit that gets used.
Combine a checklist, worksheet and clear instructions around one recurring task.
A launch with direction.
Know who the offer is for, where to reach them, what to share and what to measure.
Choose your starting point
A clear plan.
Or help bringing it to life.
Research + direction
Product & Audience Plan
$497
One audience. A product decision. A practical first-buyer plan.
- A focused research pass through public questions, reviews and relevant alternatives.
- Three product opportunities, scored and explained, with one recommended direction.
- Ten candidate places to reach buyers, with audience fit and participation notes.
- Three tailored post drafts and a 14-day customer test plan.
- A 45-minute review with Ashley and one consolidated revision.
Target: five business days after your brief is agreed. Research aims for 30–50 useful observations; the report shows the evidence actually found.
Discuss my product planResearch + build + launch materials
Build & Launch Sprint
$1,497
Pay in full or three payments of $499.
- Everything in the Product & Audience Plan.
- One focused, editable digital product and a short walkthrough.
- One landing page on your existing platform, with checkout and delivery setup.
- Five launch assets and three follow-up email drafts.
- One consolidated revision and a results-review call after your first test.
Target: ten business days after scope, materials and access are agreed. Payments: kickoff, preview and handoff. Upgrade from the $497 plan for $1,000.
Discuss my launch sprintWhat happens next
Know the next move
at every step.
- Bring your starting point. Share your expertise, audience and any product you have already made.
- Review the evidence. See the repeated questions, current workarounds and reasons to choose one idea.
- Make the useful first version. Build a focused product around a task, with clear instructions.
- Run a buyer test. Use the launch plan to share the offer and record visits, conversations and purchases.
Already have a product?
Bring it. We can focus on the buyer, positioning and route to market instead of making another product.
See how we find needs and buyers →Start with a free conversation
Bring the idea.
We’ll shape the next step.
Ashley brings product, UX, marketing and teaching experience from work including CodeTeachers, Thinkful and Flatiron School. Your project gets practical research, clear copy and a focused scope.
Book a free 15-minute fit callWe agree on fit, scope, timing and payment before work begins.
A few useful details.
What kind of product is included?
One small template pack, workbook, checklist toolkit or short practical guide based on your expertise. We agree on its size and contents before starting. Custom apps, full courses and multiple products have a separate scope.
Will you publish and promote it for me?
The build includes the agreed product page, delivery setup and launch materials. We agree which owned-channel posts you will publish. Ongoing outreach, paid advertising and partner recruitment are separate projects.
What do I need to provide?
Your expertise, existing material, brand preferences and access to the agreed website and delivery tools. You keep ownership of your accounts, product and list. Hosting, software and advertising costs are separate.
How do we know the idea is worth pursuing?
We check evidence and identify a small buyer test. The score helps prioritize ideas; conversations and purchases show how people respond. Fees cover the agreed work, and sales are not guaranteed.
How is this different from Affiliate Launch?
This sprint creates a digital product you own. Affiliate Launch helps you set up a site recommending other companies’ products. We can help you choose the model that fits your audience.