Content creation / A practical guide

A faceless content workflow you can repeat

Your face is optional. A useful idea, honest evidence, and a clear explanation are what give your content a reason to exist.

Affiliate Marketing Coach · By Ashley Kays

1. Start with one audience question

Choose a question narrow enough to answer in one piece. A useful example is “How can I turn meeting notes into an action list?” It gives you a task to demonstrate. Avoid starting with a generic prompt for a viral affiliate video.

2. Pick the format that makes the answer easiest

• Screen recording: show a software task using your own permitted account and non-sensitive example data.
• Hands-only demonstration: show a physical product you actually have and can test.
• Voiceover: explain a process with original footage or appropriately licensed visuals.
• Image or written guide: compare a small number of decision criteria without pretending to have tested what you haven’t.

3. Give AI a specific drafting job

Use your verified notes as the source material. Ask for a draft structure, alternative openings, a shorter explanation, or a shot list. Keep the product claims and final judgment under your control.

4. Make the recommendation transparent

If you may receive a commission, make that relationship clear where the recommendation appears. For video endorsements, include the disclosure within the video rather than only in the description. Use plain language the audience can understand.

For example: “I may earn a commission if you buy through this link.” Adapt the wording and placement to your relationship, format, and program requirements. See the FTC’s disclosure guidance.

5. Review before publishing

• Does the opening accurately describe what the viewer will learn?
• Are claims supported and any limitations included?
• Do you have permission to use the images, music, footage, and voice?
• Are captions readable, sound clear, and private information removed?
• Does the destination work, and does the link preserve the program’s required tracking?
• Have you checked the platform’s current synthetic-media, commercial-content, and linking rules?

6. Publish, record, and reuse thoughtfully

Log the title, URL, date, format, product, and tracking ID. Then adapt the same useful answer for another format if your time allows. A carousel should stand on its own; a video transcript may need restructuring to work as an article.

Bring the published piece and one specific question to your next session. “Where does this explanation become confusing?” will get you more useful feedback than “Is this good?”