WEEKLY REVIEW

Period / page / channel:
Relevant visits:
Affiliate clicks:
Attributed actions:
Pending / approved / paid commissions:
Direct costs:
Observation:
Hypotheses and alternatives:
Missing evidence / reporting delay:
One change:
Date / review date:
Result / limitations / next decision:

Click rate = clicks / relevant visits x 100.
Reported conversion = attributed actions / affiliate clicks x 100.
Contribution = approved commissions minus direct costs; not total business profit.
Use comparable definitions and periods; do not divide by zero.